Nigerians have dumped luxury (not completely) for cars that are durable and easy on their pockets, the typical Nigerian just wants a car that will take him to his destination and back without sensors and alarms on the car going off cause of rough terrains.
Toyota has provided a wide range of close to Luxury vehicles with basic parts and functions which enable practically any individual to use it in any kind of terrain and in Nigeria it is believed that any mechanic/workshop can work on a Toyota car and given the availability of their parts at very affordable rates. All these mentioned earlier are major reasons why Toyota has comfortably strolled into the homes of majority of Nigerians and consist of over 30% of the car market in Nigeria.
Toyota has a wide range to suit every taste and desire from luxury/executive (Avalon, Camry and Avensis) to regular (Corolla and Yaris) family cars (Sienna , Avanza and Venza).
Toyota is not just a regional or African (Nigeria) player it also has a lot of lovers globally for its easy maintenance culture and affordability.